Virtual Packages Emails

As part of your multipage site, a tailored virtual event version of the JustGiving Fundraiser Lifecycle will be configured.

There are two version of this email journey available:

  • fitness
  • non-fitness

You can also view our upgraded email journey here. The upgraded email journey allows you to include custom event and charity content in pre-defined sections of the emails. Please contact your Account Manager if you would like to upgrade your email journey.

The fitness email journey

The fitness journey includes 10 emails to support your fundraisers throughout your fitness event. It is important to ensure that you provide an event start and end date so that your fundraisers receive the information relevant to them.

Preview: Transactional - Page creation
Page created

Email is automatically triggered when a fundraiser creates their fundraising page for your event.

View example
Preview: Activate - 1 day after page creation
1 day after page created

Your fundraisers will receive this email to help them customise their page and increase page engagement. If you choose to turn off the Strava integration for your virtual event, this content will not appear in the email.

Preview: Activate - 4 days after page creation
4 days after page created

4 days after their page is created, we will provide your fundraisers with easy and effective hints to help them share their page and maximise their fundraising.

Preview: Motivate - Event start
Start of Event

All fundraisers receive this email on the start date of your challenge to remind them to get moving and post an update on their page! If you choose to turn off the Strava integration for your virtual event, this content will not appear in the email.

Preview: Motivate - Event half way, £1+ raised
Half Way

This email will be sent half way through the event and motivates the fundraiser to begin or boost their fundraising.

Preview: Motivate - Event end
End of Event

On the final day of your event, an email will go out with a prewritten message to encourage your fundraisers to share their page one last time.

Preview: Transactional - First donation
First Donation

We'll recognise fundraising success by sending your fundraisers a real-time email when they receive their first donation.

Preview: Recognise - 50% fundraising goal reached
50% of fundraising target

This email will automatically send when your fundraisers reach 50% of their target, encouraging them to share their achievement online with a prewritten message.

Preview: Recognise - 100% fundraising goal reached
100% of fundraising target

When your fundraisers reach their fundraising target, we'll immediately let them know and celebrate their success with a congratulatory email.

The alternative (non-fitness) journey

The non-fitness journey includes 10 emails designed to support a wider range of campaign types, from a bake-off to a girls' night in.

Preview: Transactional - Page creation
Page created

Email is automatically triggered when a fundraiser creates their fundraising page for your event.

Preview: Activate - 1 day after page creation, no story
1 day after page created, hasn't updated story

Using our unique behavioural triggers, we'll send your fundraisers an email to help them customise their fundraising page story if they haven't already done so.

Preview: Activate - 1 day after page creation, yes story, £1 raised
1 day after page created, has updated story

If your fundraisers have customised their fundraising page story, we'll send them an email to thank them for making their page their own and help them post an update.

Preview: Activate - 4 days after page creation, £0 raised
4 days after page created

This email helps recipients begin or boost their fundraising.

Preview: Activate - 7 days after page creation
7 days after page created

7 days after their page is created, we will provide your fundraisers with easy and effective hints to help them share their page.

14 days after page created

Fundraisers receive an email 14 days after their page is created encouraging them to engage with your virtual event website and develop a deeper understanding of how their fundraising contributes to your charity mission.

Preview: Transactional - First donation
First Donation

We'll recognise fundraising success by sending your fundraisers a real-time email when they receive their first donation.

Preview: Recognise - 50% fundraising goal reached
50% of fundraising target

This email will automatically send when your fundraisers reach 50% of their target, encouraging them to share their achievement online with a prewritten message.

Preview: Recognise - 100% fundraising goal reached
100% of fundraising target

When your fundraisers reach their fundraising target, we'll immediately let them know and celebrate their success with a congratulatory email.

All assets and details are pulled directly from your JustGiving campaign and JustGiving charity profile into the emails. Your email journey will use the below assets and details:

  • Charity name 
  • Charity logo 
  • Campaign name 
  • Campaign cover image 
  • Campaign custom home page URL 
  • Campaign custom fundraising page URL